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Privacy Notice

How Your Personal Data Is Collected

How is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct interactions

You may give us your Identity Data, Contact Data, Pet Data, Financial Data, Transaction Data, Profile Data, Marketing & Communications Data, Event Data, Photograph Data, CCTV Data or Visitor Book Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

    • buy our products;
    • create an account on our websites;
    • subscribe to one of our newsletters such as our quarterly e-magazine the Tailchaser Times;
    • join one of our community groups / schemes such as Lead the Way, Puppy Club and / or Breeder Scheme;
    • use our advice helpline;
    • use our dog grooming services;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey;
    • give us feedback or contact us;
    • sign up to attend one of our events, or speak to us at an event at which we are present;
    • engage with us on social media;
    • visit our premises.


  • Automated technologies or interactions

As you interact with our websites, we will automatically collect Technical Data and / or Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see the cookie policy on our website for further details.


  • Third parties or publicly available sources

We may receive / may obtain personal data about you from various third parties and public sources as set out in the table below:

Table Category of Data Collected For Third Party Type


Please use the table scroll bar below to view the second table column.

Third Party Type Category of Data Collected
Analytics providers such as Google and ResponseTap and advertising networks Technical Data and Usage Data
Providers of online review services such as Reevoo Identity Data, Usage Data and Profile Data
Providers of technical, payment and delivery services Identity Data, Contact Data, Financial Data and Transaction Data
Third party stockists of our products who have asked us to deliver an order directly to you Identity Data and Contact Data
Our wholesalers (where you, or an organisation you work for, are a stockist of our products and have purchased our products from our wholesaler) Identity Data, Contact Data and details of products purchased
IT / business administration service providers (who are acting as our data processors) Identity Data, Contact Data, Pet Data, Transaction Data, Technical Data, Profile Data, Usage Data, Marketing & Communications Data and Event Data
Stockists who send us your details as part of the loyalty club scheme Identity Data, Contact Data, Marketing & Communications Data
Third party event organisers Identity Data, Contact Data, Event Data and Photograph Data
Organisations that employ you / organisations for which you are a point of contact Identity Data and Contact Data
Other organisations that we work with who may send us (on your behalf) Burns Pet Nutrition forms that you have completed Identity Data, Contact Data, Pet Data and Marketing & Communications Data
Other organisations that we work with who may send us your details so that we can add you to our electronic mailing lists (where you have consented to this) and / or so that we can provide you with goodie bags etc Identity Data, Contact Data and Marketing & Communications Data
Publicly available sources such as Companies House and the Electoral Register Identity Data and Contact Data
Credit reference agencies (only where you have applied for a credit account with us) Identity Data, Contact Data and any data that may be relevant to your credit score