Temporary Notice: Due to an end of year stock take, orders placed after midday Wednesday will not be despatched until Monday 2nd August. Delivery  Leadtime is 5-7 working days.

Puppy Club orders are currently taking 2 weeks to process, if you can please bear with us.

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Privacy Notice

How We Use Your Personal Data

How We Use Your Personal Data

We will only use your personal data when the law allows us to.

Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

You can find out more about the types of lawful basis that we will rely on to process your personal data in the Glossary section below.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message.

Where required by law we will also ask you for consent for us to send you direct marketing communications by email and / or text. You have the right to withdraw consent to marketing at any time.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.

 

Purpose/Activity

 

Type of data

 

Lawful basis for processing including basis of legitimate interest

 

To:

(a)     enable you to create an account on our website www.burnspet.co.uk; or

(b)     register you as a new customer; or

(c)     register you as person interested in learning more about Burns; or

(d)     register an organisation for which you are a point of contact as a new customer.

(a) Identity

(b) Contact

(c) Pet

(d) Technical

(e) Profile

(f) Marketing & Communications

 

(a)     Necessary to comply with a legal obligation;

(b)     Performance of a contract with you;

(c)     Necessary for our legitimate interests (to be able to liaise with a point of contact within an organisation, to be able to liaise with prospective customers and to understand your contact preferences);

(d)     Consent, where applicable, to the use of non-essential cookies on our websites.

 

To process and deliver orders including:

(a)     managing payments, fees and charges;

(b)     collecting and recovering money owed to us;

(c)     arranging for delivery of products* directly to you where you have ordered them from our online shop;

(d)     arranging for delivery of products* directly to you where we have agreed to send you pet food samples;

(e)     arranging for delivery of products* directly to you when requested by a third party.

* We use third parties to make deliveries

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Technical

(f) Profile Data

(g) Marketing & Communications

 

(a)     Necessary to comply with a legal obligation;

(b)     Performance of a contract with you;

(c)     Necessary for our legitimate interests (to recover debts due to us, to enable us to liaise with a point of contact within an organisation, to deliver pet food samples and to deliver third party orders);

(d)     Consent, where applicable, to the use of non-essential cookies on our websites.

 

To provide our pet grooming services including:

(a)  booking a grooming appointment;

 

(b)  sending you email / text reminders about your grooming appointment;

 

(c)   providing the pet grooming services;

 

(d)  managing payments, fees and charges;

 

(e)  collecting and recovering money owed to us.

(a)  Identity

 

(b)  Contact

 

(c)   Pet

 

(d)  Financial

 

(e)  Transaction

(a)   Necessary to comply with a legal obligation;

(b)  Performance of a contract with you;

(c)   Necessary for our legitimate interests (to remind you about your upcoming appointment, to recover debts due to us).

To:

(a)     register you as a member of one of our community groups / schemes such as Lead the Way, Puppy Club and/or the Breeder Scheme and to deliver to you the relevant community group / scheme benefits;

(b)     register an organisation for which you are a point of contact as a member of one of our community groups and to deliver to that organisation the relevant community benefits;

(c)     review how people engage with our community groups / schemes.

(a)     Identity

(b)     Contact

(c)     Pet

(d)     Financial

(e)     Transaction

(f)      Profile

(g)     Usage

(h)     Marketing & Communications

(a)     Performance of a contract with you;

(b)     Necessary for our legitimate interests (to promote and grow our business, keep our records updated, to study how customers use our products/services and to enable us to engage with an organisation for which you are a point of contact);

(c)     Consent (only in so far as we are required by law to obtain your consent to contact you by email / text for marketing purposes).

Loyalty Club Programme:

Where you are a stockist / are a point of contact at a stockist, we will use your Personal Data for the following purposes:

(a)     To sign you up to our loyalty programme and to administer and manage the loyalty programme;

 

(b)     To register an organisation for which you are a point of contact as a member of our loyalty programme and deliver to that organisation the relevant loyalty programme benefits;

 

(c)     To manage the loyalty programme and review how people engage with our loyalty programme.

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing & Communications

(a)  Necessary to comply with a legal obligation;

(b)  Performance of a contract with you;

(c)  Necessary for our legitimate interests (to grow and develop our business, keep our records updated, study how customers use our products/services and to enable us to engage with an organisation for which you are a point of contact);

(d)  Consent (only in so far as we are required by law to obtain your consent to contact you by email / text for marketing purposes).

Loyalty Club Programme:Where you are a consumer (meaning a customer of an outlet that sells our products) and you wish to take part in the loyalty club programme, we will use your Personal Data for the following purposes:

(a)     To administer and manage the loyalty programme and prevent fraudulent claims.

 

(a) Identity

(b) Contact

(c) Other information on the completed loyalty club card that will be returned to us by the stockist at which you made your purchases

(a)     Necessary for our legitimate interests (to manage and administer the loyalty club programme and to prevent fraudulent claims).
To manage our relationship with you which will include:

(a)     responding to any enquiry you raise or request you make;

(b)     dealing with complaints;

(c)     notifying you about changes to our terms or privacy notice;

(d)     asking you to leave a review or take a survey.

 

(a) Identity

(b) Contact

(c) Pet

(d) Profile

(e) Usage

(f) Marketing & Communications

 

(a)     Necessary to comply with a legal obligation;

(b)     Performance of a contract with you;

(c)     Necessary for our legitimate interests (to grow and develop our business, keep our records updated, study how customers use our products/services and to enable us to engage with an organisation for which you are a point of contact).

 

To manage our relationship with wholesalers and stockists of our products. (a)  Identity

 

(b)  Contact

(a)     Necessary for our legitimate interests (to study how our products are purchased/sold, to grow our business and to enable us to engage with an organisation for which you are a point of contact).
To enable you to partake in a prize draw, competition or complete a survey.

 

(a) Identity

(b) Contact

(c) Pet

(d) Profile

(e) Usage

(f) Marketing & Communications

 

(a)     Performance of a contract with you;

(b)     Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).

 

To administer, develop, grow and protect our business and our websites including:(a)  troubleshooting;

(b)  testing;

(c)   system maintenance;

(d)  support;

(e)  hosting of data;

(f)    data analysis;

(g)   protecting the security of our buildings and staff;

(h)  resolving complaints;

(i)    carrying out credit reference checks (where an application for credit has been made);

(j)    carrying out financial reporting and audits; and

(k)   carrying out market research / product development research.

(a) Identity

(b) Contact

(c) Pet

(d) Financial

(e) Transaction

(f) Technical

(g) Profile

(h) Usage

(i) Marketing & Communications

(j) Event

(k) Photograph

(l) CCTV

(m) Visitor Book

(a)     Necessary to comply with a legal obligation;

(b)     Necessary for our legitimate interests (for running our business, to study how customers use our products/services and to develop them and grow our business, to protect the security of our buildings and staff, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

 

To:

(a)     allow you to participate in interactive features of our online services when you choose to do so (such as live chat); and

 

(b)     study whether there are any emerging themes in the questions that we are asked.

 

 

(a) Identity

(b) Contact

(c) Pet

(d) Technical

(e) Profile

(f) Usage

(g) Marketing and Communications

(a)     Necessary for our legitimate interests (to answer any questions you may have, study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy);

 

(b)     Consent, where applicable, to the use of non-essential cookies on our websites.

To:

(a)     sign you up to receive promotional offers and discounts (either by post or electronically); and / or

 

(b)     send you promotional offers and discounts.

 

(a) Identity

(b) Contact

(c) Pet

(d) Profile

(e) Usage

(f) Marketing and Communications

(a)     Necessary for our legitimate interests (to define types of customers for our products and services, to develop our business and to inform our marketing strategy);

(b)     Consent (only where we send you marketing or promotional material by email and / or text and the law requires that we obtain your consent to do so).

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

 

 

(a) Identity

(b) Contact

(c) Pet

(d) Technical

(e) Profile

(f) Usage

(g) Marketing and Communications

(a)     Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy);

 

(b)     Consent, where applicable, to the use of non-essential cookies on our websites.

 

 

To register you for news alerts. (a)     Identity

(b)     Contact

(c)     Pet

(d)     Marketing & Communications

(a)     Necessary for our legitimate interests (to define types of customers for our products and services, to develop our business and to inform our marketing strategy);

(b)     Consent (only where we send you direct marketing by email and / or text and the law requires that we obtain your consent to do so).

 

To register you to receive our newsletters including our quarterly e-magazine Tailchaser Times and to send to you the newsletter that you have subscribed to. (a)     Identity

(b)     Contact

(c)     Pet

(d)     Marketing & Communications

(a)     Necessary for our legitimate interests (to develop our business and to inform our marketing strategy);

(b)     Consent (only where we send you an e-magazine by email and the law requires that we obtain your consent to do so).

To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences.

 

(a) Technical

(b) Usage

 

(a)  Necessary for our legitimate interests (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy);

 

(b)  Consent, where applicable, to the use of non-essential cookies on our websites.

 

To make suggestions and recommendations to you about goods or services or events that may be of interest to you.

 

(a) Identity

(b) Contact

(c) Pet

(d) Technical

(e) Usage

(f) Profile

(g) Marketing & Communications

 

(a)     Necessary for our legitimate interests (to develop our products/services and grow our business);

(b)     Consent (only where we send you direct marketing by email and / or text and the law requires that we obtain your consent to do so).

 

To organise, manage and promote an event or other function that you have signed up to attend. (a)     Identity

(b)     Contact

(c)     Pet

(d)     Profile

(e)     Usage

(f)      Marketing & Communications

(g)     Event

(h)     Photograph

(a)     Necessary for our legitimate interests (to develop our products/services and grow our business);

(b)     Consent (only where you can be identified in a photograph that we wish to use);

(c)     Necessary to comply with a legal obligation.

Please note that in carrying out the above tasks we may need to work with third parties.  You can find out more about this in section 5 (Disclosures of Your Personal Data) below.

MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

PROMOTIONAL OFFERS FROM US

 

We may use your Identity Data, Contact Data, Pet Data, Technical Data, Profile Data, Usage Data & Marketing and Communications Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have:

  • requested information from us or purchased goods or services from us;
  • entered into a competition;
  • signed up to one of our community groups / schemes such as Lead the Way, Puppy Club and/or the Breeder Scheme;
  • subscribed to one of our newsletters such as Tailchaser Times;
  • signed up to receive promotional offers from us;
  • signed up to our loyalty scheme;
  • received a rehoming pack;
  • engaged with one of the Burns campaigns;
  • attended one of our events,

and you have not opted out of receiving that marketing.

DIRECT MARKETING BY EMAIL AND TEXT

Although our general approach to marketing is to only send marketing communications by email and text to individuals where we have their consent to do so (such consent can be withdrawn at any time), we may send marketing communications to companies, Scottish partnerships, limited liability partnerships or government bodies by email and text without consent (in this case our legal basis of processing would be legitimate interests).

THIRD-PARTY MARKETING

We will get your express opt-in consent before we share your personal data with any third party for their own marketing purposes.

OPTING OUT

You can ask us or our third party data processors to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us (using the contact details set out above) at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly. For more information about the cookies we use, please see the cookie policy on our website.

 CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.

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