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27th Apr 2020

Itchy, scratchy, smelly, upset belly or poo that is 50 shades, soft and loose?

by Vicky Bassett

Does this sound like I am describing your dog? Then keep reading you will find it interesting (I promise).

Is your 4-legged friend a bit on the sensitive side? and no I do not mean you need the tissues at the ready, when watching a soppy film. If your pooch has an itch, they just cannot seem to scratch, a smell that can empty a room, or motions that make you turn green, then this is for you. Did you know that all these signs can be related to the food you are feeding and by making a change in diet you could find yourself saving yourself a pretty penny?

Free from common ingredients that can cause intolerances like wheat, soya, dairy and artificial colourings and additives. These highly digestible, simple recipes will have your dog’s tails wagging at mealtimes and with 4 complete foods to choose from you will be spoiled for choice.

Sensitive Pork & Potato

This novel protein and carbohydrate diet is a must if your dog has not had these ingredients before. Pork is not used in many pet foods available (if they have not eaten it before, they will not have built up an intolerance to it). The pork fat also makes it incredible tasty so can help fussy dogs as well.

Sensitive Duck & Brown Rice

Duck is a good novel protein source so another “go to” if your dog has never eaten it before. When combined with wholegrain brown rice, it is great for sensitive tummies and particularly tasty so unlikely to be left in the bowl.

Sensitive Fish & Wholegrain Maize

Fish that is sourced in the UK adds omega fatty acids to this fabulous diet and combined with the wholegrain maize it is also high in linoleic acid, another great nutrient for the skin. It is a particular favourite of our Nutritionist team and recommended daily with some brilliant results being seen.

Sensitive Chicken & Wholegrain Maize

This variety is also made using maize as an alternative to rice, this product is fed in many rescue centres throughout the UK that Burns sponsor. Dogs in rescue centres are prone to digestive issues as they may be a bit stressed and they tend to do really well on this nutritious product.

Some handy tips

  • Introduce the food slowly (10 – 14 days)
  • Check their feeding amounts. Our guide for sensitive dogs is to feed 8 grams per kilo of dog’s weight per day
  • Cut out any treats or dental chews (this can help trying to narrow down what might be causing the problem, the less ingredients you put in the less you have to think about)
  • Every dog is different so look at their diet history and look for something that they have not eaten before (novel ingredients)

Fact- It is very rare to have a true food allergy and more likely to be a food intolerance or overfeeding.

Remember it can take at least 6 weeks on a new food to see any improvements and of you have any questions just contact us on the free nutrition helpline on live chat or email


by Vicky Bassett

I started in Burns in 2007 and I have worked in various areas of the company. I have been on the nutrition team for 4 years and I love helping people with their nutritional queries, being office based has also given me time to do several courses such as Canine Anatomy and Physiology.