It’s thought to be due to subliminal prejudice linked to folklore, superstition, media portrayals and a bias towards more unique appearances.
Black, as a colour, evokes an emotional response and can bring to mind many different associations such as sophistication, mystery, elegance, rebellion, evil, sadness, death and darkness. The media, who often portray baddies in dark clothing, and hellhounds as black, snarling dogs with fearsome eyes, has intensified the negative subconscious associations. Winston Churchill also used “the black dog” as a metaphor for depression, which doesn’t help!
Black cats, similarly, have been associated with witchcraft, bad omens, death and influencing luck. One of the earliest folklore tales is from the middle ages, about a man and his son who threw stones at a black cat. The injured cat fled into a woman’s house for shelter. Unfortunately for the cat, the woman was already suspected of being a witch, and so, when the woman emerged the next day with a limp, the father and son suspected that the cat must have shapeshifted into her form.
Whether you believe that black cats bring good or bad luck depends widely on where in the world you are:
A black cat, I’ve heard it said,
Can charm all ill away,
And keep the house in which she dwells,
From fever’s deadly sway.
It is such a shame that a black cat’s charm is often overlooked, as they have just as much love to give and have a more even temperament than some other colours (I’m thinking of you, naughty torties!).
In recent times, black animals get overlooked because we live in an age where we like to visually document and share everything, and it can be difficult to get a well-defined photo of a dark animal. Charities have even provided guides to help combat this issue: https://www.cats.org.uk/cats-blog/secrets-to-taking-photos-of-black-cats
People are often more drawn to unusual colours or markings, and animals that are purely one colour may be considered dull. However there is nothing dull about these cats and dogs, they are just as animated as any other, it can just be a bit harder to read their facial expressions due to the lack of definition.
They say never judge a book by its cover, so why is it ok to judge an animal by their colour? There are so many loving dogs and cats in rescue that deserve a family and home to call their own, they just need a chance for their personality to shine through.